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Author: J.P Richards
Website Optimization Toronto (could be any city, I chose mine because I like to work with local people. Hint, hint Torontonians). What the heck is ¡°website optimization¡± anyway?
I get plenty of clients or potential clients telling me they need ¡°website optimization¡± (Toronto or anywhere in North America). Right away, I know it¡¯s something that their website designer said they needed. Be grateful if your website designer recommended you get a ¡°website optimizer¡± because the alternative is that he/she can do it, which will ultimately result in them trying to learn on your time and dime.
The three most important money making types of optimization are:
--> Search Engine Optimization
--> Conversion Optimization
--> Social Media Optimization
Let¡¯s focus on search engine optimization, and conversion optimization because 95% of websites need them the most.
To simplify, let¡¯s stick to the ABC¡¯s of website optimization (Toronto or otherwise):
--> ATTRACTING TRAFFIC --- Search Engine Optimization
--> BUILDING TRAFFIC --- Search Engine Optimization
--> CONVERTING TRAFFIC ---- Conversion Optimization
ATTRACTING TRAFFIC
You¡¯ll need some search engine optimization to attract traffic because 77% of first time visitors come from search engines.
The name of the game is to rank high for a ¡°keyword¡± (phrase or word people search with) related to your business¡¯s product/service. For example, if you were a Toronto divorce lawyer, when someone typed in ¡°toronto divorce lawyer¡± you want your website to rank in the top 30 results. The higher you rank the more traffic you get.
With the rules for search engine optimization constantly changing, it¡¯s best to hire a SEO (search engine optimization) expert. Otherwise, there are some great books on the subject, my favorite is Michael Wong¡¯s ¡°Search Engine Optimization Strategies¡±.
BUYING TRAFFIC
When using Google, Yahoo, or MSN have you seen the ¡°Sponsored Links¡± on the right hand side or on top of the results?
Well, those are paid ads. And the advertisers are NOT paying for you to see them, but rather only when you click on them.
Do they work?
If your ads are relevant they do. Thus, only go after the keywords relevant to your business services/products.
Do they cost money?
Yes, but they go up instantly, they are controllable, scalable, and easily prove an ROI.
What about ¡°visibility¡± in search engines?
The benefit of ¡°visibility¡± is something magazines/newspaper sold to their advertisers because they could NOT prove a ROI. When ¡°buying traffic¡± you want to BUY CUSTOMERS NOT CLICKS or visibility.
My favorite option for buying traffic is Google Adwords because of the simplicity and great ROI my clients and I get.
If you have the time and motivation, take Google¡¯s FREE ¡°Google Adwords¡± course. If you don¡¯t have the time or motivation, but have some money, hire a search engine marketing expert to set up and manage your account, you¡¯ll save tonnes of cash on lower costs per click and eliminate wasted clicks.
CONVERTING TRAFFIC
Possibly the most underrated aspect of website optimization (Toronto or anywhere) is converting your traffic into paying clients. The bottom-line is, it¡¯s a lot cheaper to double your conversion of traffic into customers than it is to double your traffic.
For example:
1000 visitors = $1,000/month
You convert 1% of 1000 visitors into sales = 10 sales/month
Now if you double your conversion rate, you¡¯ll double your sales for the same cost.
1000 visitors = $1,000/month
You convert 2% of 1000 visitors into sales = 20 sales/month
How do you convert more traffic? Decide right now what you ultimately want a first-time visitor to DO on your website. If you want them to ULTIMATELY fill-in a form to request more information, then put the form up front, and remove all other distracting links and copy.
There are 100s of articles on ¡°conversion optimization¡± and ¡°website usability¡±. Look them up. If you¡¯re hiring a ¡°website optimizer¡±, he should bring up ¡°conversion optimization¡± on his own, otherwise look for someone else.
ROI or RIP
The bottom-line is making you money. Your website designer or the ¡°website optimizer¡± can prove a ROI by giving you a free ¡°website optimization¡± evaluation report, using Yahoo¡¯s ¡°ROI tool¡±, or by providing ROI case studies.
If your website designer or the ¡°website optimizer¡± canNOT prove return on investment (ROI) from applying the ABC¡¯s of website optimization Toronto, let them RIP.
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Author: J.P Richards
Toronto Search Engine Optimization (or any other city, for that matter) or SEO has become a very loosely used term and everybody claims that he/she is doing it. They also go on to claim that it is a cool thing that is working wonders for them. Is it true?
Toronto Search Engine Optimization involves time and patience. It is a very daunting task and it¡¯s not easy, it¡¯s hard. And it¡¯s not a cakewalk.
Most probably you have built your website, advertised about it in a couple of places and now you want traffic to your website. There is a very good chance that you have spent quite a good amount on making your site Flashy and jazzy and to your utter dismay you realize that not many people land up on your website.
You can consider yourself very lucky if you can manage 20 visitors in a day. In Toronto Search Engine Optimization terms that¡¯s a great start. Most business owners don¡¯t even manage that.
There are several ways to get traffic to your website. The most probable cause according to Internet research studies for somebody to visit your website is that they search for something using a Search Engine and your website happened to be there in the first one (or two) pages of the Search Engine Result Pages (SERPs).
Given below are ten things that you as an amateur can do in an attempt towards Toronto Search Engine Optimization.
1. In the previous paragraphs, we talked about an Internet shopper searching for something on the Search Engine. The keyword is this something. The number of keywords in your pages or key word density is important. This tells the search engine the relevancy of the web page for a particular word or term. The natural value for keyword density is around 3%. Don¡¯t overdo this. You can easily get your site penalized for keyword spamming.
2. Back-Links are very important when we talk about Toronto Search Engine Optimization. Search Engines tend to think that if there are plenty of sites (relevant in content and theme) linking back (backlinks) to your site then your site is important enough to be shown in their search engine result pages. (SERPs). Very broadly speaking, the larger number of backlinks there are pointing to your site, the better your ranking is going to be.
3. Have content that is unique and different from that of one¡¯s competitors. It is nice to always remember that in the world of search engines, ¡®Content is King¡¯. Remember RSS Feeds. It is also nice to note that Search Engines cannot read Flash.
4. Another extremely effective, yet inexpensive form of Toronto Search Engine Optimization is article marketing. Article Marketing is a great way to trade information for public credit and recognition through a process that has the potential to provide amazing returns. There are a lot of free to use article directories available to which you can submit your quality content. Let your articles be short and interesting.
5. Adding Comments to popular blogs. Make positive and sensible comments.
6. Submitting to directories. It would really do your site a lot of good if you can get listed on DMOZ.
7. Attach your site in your email signature.
8. Post to Newsgroups and Forums that are relevant to your website¡¯s content.
If you follow these simple steps, Toronto Search Engine Optimization will no longer be a daunting task. Keep it simple and straightforward and you will soon be reaping the rewards for all the hard work.
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